MozBar Chrome Extension Analysis
SEO & Traffic AnalyticsChrome extension ID: eakacpaijcpapndcfffdgphdiccmpknp
A browser extension that provides instant SEO data, including Domain Authority (DA) and Page Authority (PA), directly on web pages. It includes tools for link categorization, technical audits of schema and robots.txt, and SERP analysis with CSV export capabilities.
Overview
Installs
900K+
Rating
★ 3.3
2,535 reviews
Languages
1 locales
Includes English
Market analysis
Review-backed positioning, friction, and market signals for this Chrome extension.
Macro category
SEO & Traffic Analytics
Pricing friction
Moderate review signal
Complaint intensity
High review signal
Listing positioning
MozBar positions itself as a professional, all-in-one SEO toolkit designed for real-time analysis of authority metrics and on-page elements. It emphasizes its V5 re-engineering for lightning-fast performance and customizable workspace layouts.
Inferred product pattern
Professional SEO utility leveraging a proprietary metric database to provide instant browser-based site analysis.
Review-backed pain points
Users report frequent 502 errors during login, significant browser slowdowns ('heavy' resource usage), and frustration over the requirement of a paid subscription to access core metrics like DA and PA.
Observed feature gaps
Reviews suggest a lack of reliable free access to authority metrics and difficulties in deleting Moz accounts.
- SEO Professionals
- Digital Marketers
- Web Developers
- Competitive Researchers
- Checking site authority metrics in real-time
- Auditing internal and external link structures
- Analyzing technical SEO tags and schema
- Performing bulk SERP metric analysis
- Efficient for assessing overall website SEO health
- Valuable for identifying high-quality backlink targets
- Useful for monitoring search results and customer feedback
- Persistent authentication and login loops
- Severe browser performance degradation
- Aggressive paywalling of previously free metrics
- Instability and bugs following the V5 update
- Free-tier complaints detected
- Account blocking complaints detected
- Performance complaints detected
- Privacy complaints detected
- Strong friction regarding the high cost of Pro subscriptions and the shift of key metrics from the free tier to paid tiers.
Support
Users report being told that free tools will not receive future updates and general lack of resolution for technical bugs.
Reliability
Frequent reports of the extension being 'out of order', failing to display data, and crashing the browser or causing lag.
Privacy
One user alleged the extension used trick UI to prompt the installation of other software (Pendo.io).
- Free entry with paid features
- Login needed for core features
- Limited free usage observed
Store listing facts
- Screenshots: 5
- Videos: 0
- Languages: 1
- Privacy policy
- Developer contact
- Official website
- Support link
- Version: 5.0.15
- Size: 445KiB
- Last updated:
Listing SEO keywords
Core discovery
Comparison
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