New Tab Redirect icon

New Tab Redirect Chrome Extension Analysis

Tab & Bookmark Productivity

Chrome extension ID: icpgjfneehieebagbmdbhnlpiopdcmna

A browser extension that redirects the new tab page to a user-specified destination, including internal Chrome pages, popular websites, or local HTML files. It provides a straightforward way to customize the browser's landing experience upon opening a new tab.

Developer:Jim Schubert
Version:3.1.6
Size:1.52MiB
Last updated:

Overview

Installs

700K+

Rating

4.1

3,190 reviews

Languages

1 locales

Includes English (United States)

Market analysis

Review-backed positioning, friction, and market signals for this Chrome extension.

Backed by review samples

Macro category

Tab & Bookmark Productivity

Pricing friction

Low review signal

Complaint intensity

High review signal

Listing & review signals
Observed signals from store listing text and review samples.

Listing positioning

The product is positioned as a simple utility that allows users to replace the default Chrome new tab page with a custom URL or local file. It explicitly notes that it is not a homepage replacement and acknowledges a technical limitation regarding address bar focus.

Inferred product pattern

A utility tool that started as a minimal-permission redirector but faced significant user backlash after expanding its requested permission scope.

Review-backed pain points

Users express strong frustration over recent updates that requested intrusive permissions (history, bookmarks, apps). Additionally, keyboard users are annoyed that the address bar loses focus after a redirect, requiring a manual mouse click to start typing.

Observed feature gaps

Lack of autofocus for the address bar post-redirect and unreliable synchronization of settings across different browser instances.

Tags
New TabURL RedirectCustom Start PageProductivity
Target users

- Power users

- Users with custom local dashboards

- Efficiency seekers

Primary use cases

- Redirecting new tabs to a specific website

- Loading local HTML files as a start page

- Quick access to internal Chrome system pages

Positive themes

- Simple core functionality

- Effective redirect capabilities

Negative themes

- Excessive permission requests

- Loss of address bar focus

- Broken local file support

- Privacy concerns

Observed friction

- Performance complaints detected

- Privacy complaints detected

- No pricing friction observed as the tool appears to be free.

Evidence boundary: Extracted from store listing and multiple high-signal helpful and low-rating reviews. The provided review samples are heavily skewed toward negative feedback, limiting the visibility of current positive user experiences.
Complaint summaries
Review-backed complaint signals grouped by operational area.

Support

No direct support complaints, though users are directed to GitHub for bug reporting.

Reliability

Users report the extension stopping work after updates, failure to load local files, and instances of it breaking PDF plugin functionality.

Privacy

Severe concerns regarding 'massive intrusion' and an increase in requested permissions that users feel are unnecessary for the tool's core function.

Access & pricing

- Free usage observed

- No account requirement observed

- Free plan or free usage claimed

Store listing facts

Listing assets

- Screenshots: 2

- Videos: 0

- Languages: 1

Trust signals

- Developer contact

Store metadata

- Version: 3.1.6

- Size: 1.52MiB

- Last updated:

Store description excerpt
Short excerpt from the public Chrome Web Store listing; full copy is available on the official store page.
Allows you to change the new tab page to the New Tab Redirect app page, or a custom URL of your choice! Choose from chrome's about pages, *NewTab, Extensions, Downloads, History*, a few popular URLs, or provide your own. Your custom tab can also be a local file, allowing you to create your own new tab page. Saving blank text will cause your new tab to be about:blank. Files can begin with: file:\\, file://, and file:/// Important: This is not meant to replace your homepage, only new tabs. If your browser is set to load the New Tab page as your homepage, there may be odd consequences. Note: Because this extension perform a "redirect", I have no control over address bar highlighting or focus. *********** Report Bugs *********** https://github.com/jimschubert/NewTab-Redirect/issues *********** Legal Stuff *********** I am not affiliated with Google or Google Chrome. Google Chrome is a regis…

Listing SEO keywords

Search intent keywords
Keyword signals for evaluating how users may discover, compare, or search for this extension category.

Core discovery

chrome new tab redirectchange new tab urlcustom new tab page

Comparison

New Tab Redirect vs New Tab Changer

Problem

how to change new tab url chromechrome new tab not redirecting

Alternative

New Tab Changercustom new tab extensions

Similar extensions

Jump to related discovery paths:

FAQ

What is New Tab Redirect mainly used for?
A browser extension that redirects the new tab page to a user-specified destination, including internal Chrome pages, popular websites, or local HTML files. It provides a straightforward way to customize the browser's landing experience upon opening a new tab.
What market signals stand out?
Established adoption with substantial review base. Last known update: 10/25/2023.
What should builders compare before entering this space?
Compare install concentration, rating quality, update recency, screenshots, developer portfolio, listing claims, and review-backed friction signals.
Is this page review-backed?
Backed by review samples. This page combines store metadata with selected review signals, while raw store metrics remain visible for comparison.

Screenshots

New Tab Redirect screenshot
New Tab Redirect screenshot

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